Glossary

Updated 25 October 2026

Campaign: a list of leads worked through with one call type, a few at a time. Call type: the script and goal for a kind of call. Knowledge: what the AI may state about your services; the single source of truth. Offer: one entry in Knowledge. Front desk: the AI answering your inbound phone line. Outcome: the AI’s reading of how a call ended. Not a payment or signed deal. Hot lead: a person whose latest call ended as a yes, next step, callback request or enquiry. Test mode: only your allowed numbers can be dialled. Stop all: halts every new call at once. Do-not-call list: numbers that are never dialled. Country lock: a campaign only calls numbers from one country. Instant lead: a lead sent by a form or CRM that is called within seconds. Re-engage: contacting people you called before, after enough time has passed. Service plan: self-managed or managed by Anqor Studios. Owner / staff: the two roles. Owners manage settings and users.

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