What the AI knows: Knowledge

AI setup > Knowledge is the single source of truth. The AI is told to state only what is written there. Anything missing, it will not invent.

Fields for each entry

• Service or product name
• What it is: one or two plain sentences.
• Who it is for: roles, company size, industries.
• Pricing the AI may state: leave it blank and the AI says your team will scope it.
• Proof it may cite: only true, checkable things (live products, past work you can name).
• Objections and approved answers: one per line, objection → answer.
• Never claim or promise: guarantees, timelines and results you cannot back.
• Next step to ask for: what a yes means, for example “a call with our lead engineer”. The AI never promises a specific day or time; your team confirms it.
• Availability: in stock, booked until November, and so on. Blank means the AI will not say.

By country

• Offered in: untick a country to stop an entry being used there. Calls and the front desk in that country will not mention it.
• Wording by country: fill only what differs (pricing, audience, proof, objections, things not to claim). A blank box uses the main text.

Offer for each category

If your lead lists have categories, Offer for each category picks which offer a campaign split off for that category uses.

Keep it honest

Review the text before a campaign. If something would be wrong to say out loud to a stranger, it should not be here. Nothing here is legal advice; check claims and calling rules with a qualified adviser.